Emperor Investments Inc., is an SEC-registered investment adviser. Please see disclosures for more information.
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By using this website, you understand the information being presented is provided for informational purposes only and agree to our Terms of Use and Privacy Policy. Emperor’s investment advisory services are available only to residents of the United States in jurisdictions where Emperor is registered. Emperor Investments relies on information from various sources believed to be reliable, including clients and third parties, but cannot guarantee the accuracy and completeness of that information. Nothing in this communication should be construed as an offer, recommendation, or solicitation to buy or sell any security. Communications by Emperor through its social media community are for educational and informational purposes and should not be considered a solicitation to buy or sell securities. Additionally, Emperor Investments does not provide tax advice and investors are encouraged to consult with their personal tax advisors. See disclosures for more information.
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Emperor Investments’ financial advisory and planning services, provided to investors who become clients pursuant to a written agreement, are designed to aid our clients in preparing for their financial futures and allow them to personalize the assumptions they make about their portfolios. All stock market investing involves the risk of losing your money. Past performance does not guarantee future performance. Historical returns, expected returns, and probability projections are provided for informational and illustrative purposes, and may not reflect actual future performance.
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Before investing, consider your investment objectives and Emperor’s fees and applicable custodial fees. Brokerage services are provided by FolioInvestments, Inc., an SEC registered broker-dealer and member FINRA/SIPC. Investments: Not FDIC Insured-No Bank Guarantee-May Lose Value
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*1 Past performance is no guarantee of future results. The investment return and principal value of an investment will fluctuate so that an investor's shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than the performance quoted. The results of forward-testing does not represent the results of actual trading using client assets and should not be considered indicative of the skill of the adviser. Forward-testing (aka paper trading) fails to address the broad market’s impact on individual securities and generally does not account for cost like slippage, commissions or fees. Forward-testing often includes “formfitting” which is the ability to select ideal entry and exit points. For more information see our disclosures.
*2 Average ETF fee. Calculated as a simple average based on the range for average expense ratios of Betterment’s recommended portfolios at the time of this 2018 comparison which was 0.07% to 0.15%, depending on allocation. Actual average ETF fees vary from company to company.
*3 Average ETF fee. Based on The Wall Street Journal, How to choose an ETF. Actual fees vary depending on the ETF. Traditional money managers may or may not choose to purchase funds for their client's portfolios.