Dear Investor, Welcome to Emperor Investments, a robo-advisor built with you in mind. We recognize that investing is complicated and selecting equities can be a daunting task. That’s why we pioneered a tech-driven platform that takes the guesswork out of stock-picking. The result: a straightforward approach to investing to help meet your financial goals. So how do we do this? First, we invest directly in dividend-paying stocks, not exchange-traded funds (ETFs) like the majority of our robo peers. Because of this, we can be more selective as to how your money is invested, resulting in personalized pure-equity portfolios. Then, using technology built on 40 years of investment experience, we narrow down the universe of U.S. investable companies into a “dream team” – giving you access to what we consider to be the country’s best companies at any given time. Finally, we take the frustration out of portfolio rebalancing¹ because we do it for you. That means your investments will always be updated and aligned with your objectives. Even though we’re a new entrant on the robo-advisor scene, we’ve been hard at work for the past ten years creating the building blocks for what has become Emperor Investments. We forward-tested² our portfolios for over a decade and beat both the market benchmark and our robo-advisors peers. Check it out for yourself. So why invest with Emperor? There are many reasons why investors like you choose Emperor, but ultimately it comes down to funding life goals. For many, that means saving for retirement, whereas others invest so they can purchase a home or take a dream vacation. With Emperor you can have as many goals as you like, each one with its own unique portfolio keyed to a different investment objective, and each guided by our research and experience – making it simpler than ever to achieve your goals. Discover what your portfolio could look like by taking our free questionnaire, then sign up to begin what could be one of the most rewarding journeys of your life. Sincerely, Brenna, Francis, and your friends at Emperor Investments
¹ Rebalancing can have tax consequences.
² The results of forward-testing does not represent the results of actual trading using client assets and should not be considered indicative of the skill of the adviser. Forward-testing (aka paper trading) fails to address the broad market’s impact on individual securities and generally does not account for cost like slippage, commissions or fees. Forward-testing often includes “formfitting” which is the ability to select ideal entry and exit points.